For over thirty years a leader of the Italian ceramics industry and its history, Ascot has its headquarters, manufacturing plants and research laboratories in the heart of the Sassuolo’s Ceramic Tile Valley, the industrial world leader district in innovation, quality and style. Ascot specializes in research on natural materials, clays and minerals that exclusive technological processes turn into ceramic floor and wall tiles, interpreters of the new culture of living and dwelling.




Ascot confirms its standing as protagonist amongst those future-oriented enterprises spearheading the endeavour to develop the “Made in Italy” concept and conquers new frontiers in the ceramic world with Digital Technology, the new generation technology now available, that revolutionizes the very idea of decoration: pieces that are different from each other, ultra-high definition, perfectly decorated textured surfa- ces, luminosity and depth enhanced to the utmost degree, a feeling of warmth to the touch. Ascot turns the beauty of tradition into innova- tion and avant garde design. porcellanato_smaltato

GLAZED PORCELAIN STONEWARE The strength guaranteed by porcelain combines with the attractive finish of a surface subjected to glazing procedures to obtain a precious and versatile furnishing complement that can interpret every style and color.


THROUGH-BODY DYED PORCELAIN It’s like industrially manufactured natural stone, but with greater strength and hitherto unattainable performances while being extremely easy to lay and service. The material is worked in the same way as natural stone and can be used in all private and public settings.


BITECH®: PORCELAIN GLAZE CERAMIC TILE BITECH® tile bodies are produced with state-of-the-art technology implemented in innovating manufacturing plants that enhance the products aesthetic and functional properties, achieving a combination of the best tile traditions and advanced modern technological know-how.



Ascot collections pander to the numberless requirements of the building trade, architectural design and town planning and offer a full range of formats, color shades, accessories, special pieces and patterns inspired by the most classic tradition or resembling natural stone. Three different technologies guarantee that the material complies with the required performance parameters: the through-body dyed porcelain provides the outmost strength and can be used universally, the porcelain stoneware combines strength with an attractive finish while the Bitech® porcelain underscores the elegance and beauty of Italian style.



When it comes to the social and environmental issues that involve the ser- vices and products of all its business areas, the Ascot Group works with the combined efforts of all its facilities in the pursuit of sustainable management goals. Its manufacturing and marketing tasks are conducted in accordance with procedures able to guarantee the safety and health of its employees, contracted workers and customers at all times, as well as to protect the environment and ensure public safety. Most especially, the Ascot Group has always contributed, with its technological expertise and professional skills, towards the welfare and improvement of the quality of life of the community in which it works. THIS IS LIVE GREEN, ASCOT GROUP’S COMMITMENT TOWARDS MAINTAINING THE BEAUTY OF OUR PLANET INTACT DOWNLOAD PDF